Marketing, Advertising, Branding

Case Studies

Convincing consumers to try new technology that changed the way people used the product

This automaker wanted to pioneer the launch of hybrid technology in America.  Reams of
research suggested there were two possible positionings:  technology or ecology.  But our
insights proved that the answer resided in a hybrid positioning and an airtight target audience
analysis.

Business Result: successful launch which surpassed objectives, became the best-selling hybrid in America and provided a platform for the vehicle to be one of the best-selling cars overall.

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Global Problem Solvers Ltd.

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jpearsall@globalproblemsolvers.com
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