Marketing, Advertising, Branding

Case Studies

Getting credit for being a powerful contributor to the American economy

A leading automaker wanted to get credit for its investment in American manufacturing. However, most people either didn’t believe this manufacturing was taking place or felt it was only the result of political pressure. The solution was suggested in qualitative research: demonstrating the automaker’s commitment to manufacturing locally in many other markets around the world proved to be the key to changing deeply held perceptions.

Business Result:  Helped to become one of the most admired corporations in America

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