Marketing, Advertising, Branding

Case Studies

Activating a corporate sports sponsorship

This B2C and B2B electronics manufacturer invested millions in major golf sponsorships but was concerned about successfully connecting this investment with their brand. We analyzed and aligned the emotional benefits for professional golfers and electronics users in a new strategic positioning that fit under the overall brand umbrella.

Business Result: The corporate sports sponsorship was considered to be an important part of the marketing mix and was renewed for another cycle.

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Global Problem Solvers Ltd.

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