Marketing, Advertising, Branding

Case Studies

Ensuring promotion success before investing the first dollar

Like other successful companies, this packaged goods marketer relied on “tried and true” promotions without any real analysis. Developed a company-wide survey to establish department needs. Restructured promotion department for first time with clear objectives, responsibilities and training. Pretested promotions with all stakeholders.

Business Result: New promotion programs increased sales while realizing multi-million dollar savings.

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