Marketing, Advertising, Branding

Case Studies

Launching a new luxury product late to the market

Nearly all international airlines had already launched an upgraded business class service with more comfortable seating. Not only was our client late to the market, they also suffered from a poor reputation. Our research indicated there was little to distinguish their offer with the exception of their cuisine and the idea that your trip could begin the moment you boarded.

Business Result: Business class was immediately sold out for all flights; additional departure cities added in the U.S.

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Global Problem Solvers Ltd.

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