Marketing, Advertising, Branding

Case Studies

Leveraging brand strengths into meaningful line extensions

Line extensions were the lifeblood of this global snack food manufacturer to protect shelf space and keep brands vital. However, many past extensions were just different flavors instead of viable extensions of brand equity. The solution was mined from research revealing key consumer behavior regarding how the product was consumed.

Business Result: Most successful line extension in company’s history at that point.

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