Marketing, Advertising, Branding

Case Studies

Overcoming misperceptions

Travel to this overseas destination was seen as undesirable due to distance, cost and local conditions. However, we separated the travel audience into two groups: sightseers and experiencers. For the experiencer group, the promise of a trip that would change the way you looked at the world overcame any misperceptions.

Business Result: Visits increase dramatically each year for at least 5 years.

Follow us on Twitter and LinkedIn

Follow us on Twitter     View our LinkedIn profile

Global Problem Solvers Ltd.

Copyright 2011 by Global Problem Solvers, Ltd. for all information in this website except where copyrights are held by third parties.

Telephone:  +973.220.8035
jpearsall@globalproblemsolvers.com
rpearsall@globalproblemsolvers.com

Send us feedback »