Marketing, Advertising, Branding

Case Studies

Overcoming misperceptions

Travel to this overseas destination was seen as undesirable due to distance, cost and local conditions. However, we separated the travel audience into two groups: sightseers and experiencers. For the experiencer group, the promise of a trip that would change the way you looked at the world overcame any misperceptions.

Business Result: Visits increase dramatically each year for at least 5 years.

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