Marketing, Advertising, Branding

Case Studies

Rebranding acquired companies around the world

Nothing says you’ve been acquired quite like a change of the name on your building. And how the acquiring company handles this reflects on their brand and reputation with a significant impact on employee engagement – and customers. Delays and inconsistencies in branding reveal much about the acquirer. In the largest acquisition in our company’s history, we selected a global supplier and set firm deadlines with careful communication in advance to the affected employees.

Business Result: With one exception where local managers prevailed in using a local supplier, all rebranding was accomplished on-time and on-budget which contributed to a smoother integration of the new employees.

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