Marketing, Advertising, Branding

Case Studies

Restructuring sacred cows to ensure ROI on consumer promotions

The sales force for this leading food marketer was a big supporter of major sports tie-ins for their consumer promotions. However, analysis proved that there was little return on investment for past promotions. Restructuring the elements of the promotion maintained the impact of the sponsorship while delivering increased sales.

Business Result: Greater profitability resulting from a better strategic approach.

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