Marketing, Advertising, Branding

Josanne Pearsall, CEO

Photo of Josanne PearsallJosanne served in marketing and consumer promotion leadership roles at Nabisco and Ralston Purina.

  • Led marketing for America’s favorite brands including Nabisco’s Oreo, Chips Ahoy and Ritz and Ralston Purina’s Cat Chow and Meow Mix.
  • Developed and nationally launched Purina’s Alley Cat in just 4 months which became Ralston’s most successful cat food intro since Meow Mix; Clio finalist.
  • Introduced successful Nabisco new products and line extensions including Harvest Crisps, Ritz Bits Cheese Sandwiches, No Fat Premium Saltines, Premium Bits
  • Became Nabisco’s Director of Event Promotion with responsibility for multi-million dollar biscuit division budget; analyzed needs, restructured team and revised processes to increase sales while saving $ 3 million.
  • Nabisco’s first Director of Future Marketing with responsibility for Nabisco’s innovative efforts to link marketing and promotional activity with retail shopper databases.
  • Founding director of Down the Block, a New Jersey-based charity that provides emergency funding support to local families who are in danger of falling through society’s safety nets.
  • Member of Family Faculty at Children’s Specialized Hospital in Mountainside, NJ.
  • MBA and BFA from Michigan State University.

    Follow us on Twitter and LinkedIn

    Follow us on Twitter     View our LinkedIn profile

    Global Problem Solvers Ltd.

    Copyright 2011 by Global Problem Solvers, Ltd. for all information in this website except where copyrights are held by third parties.

    Telephone:  +973.220.8035
    jpearsall@globalproblemsolvers.com
    rpearsall@globalproblemsolvers.com

    Send us feedback »